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MediaMarktSaturn

Experience technology more sustainably: MediaMarktSaturn tests pop-up store in Tübingen on the subject of sustainability

How do sustainability and technology products go together? MediaMarktSaturn is resolving this apparent contradiction and opening its first pop-up store in Tübingen's city center on May 2, 2024. The concept store combines the topics of marketplace, sustainable product range and refurbishment and brings them from the online world to the sales floor for the first time.

MediaMarktSaturn

MediaMarktSaturn expands its retail media offering with Self-Service

MediaMarktSaturn is introducing Self-Service, an important strategic development in its retail media offering. This provides partners, customers and agencies with new and huge potential in campaign management. Campaigns can now be controlled directly by customers themselves, monitored in real time and optimized at any time according to their own needs.

MediaMarktSaturn

New campaign for the biggest shopping season of the year: MediaMarktSaturn puts all the signs on colorful for Black Friday

With its "Colorful Weeks", MediaMarktSaturn is bringing color into the dreary season. The new, international retail campaign combines the central shopping experience with attractive tech offers. Online, on TV, at POS and social media, the colorful campaign is characterized by dynamism and joie de vivre, thus continuing the campaign platform Let's Go! perfectly. The stars of the campaign are the company's employees themselves.

MediaMarktSaturn

2 Days, 35 Hackers, 3 Use Cases – Hackathon on Artificial Intelligence

MediaMarktSaturn, together with business and strategy consultancy Accenture, successfully hosted a hackathon on Large Language Models (LLMs) for two days. Large Language Models, which are a well-known by the popular chatbot ChatGPT among others, are large generative language models with Artificial Intelligence. They are capable of understanding, processing and generating natural language.

MediaMarktSaturn

Contract of MediaMarktSaturn CEO Dr Karsten Wildberger to be extended by five years

Supervisory Board of mother company CECONOMY AG has appointed Dr Karsten Wildberger for five more years ahead of schedule. Dr Karsten Wildberger has been Chief Executive Officer (CEO) of CECONOMY AG and MediaMarktSaturn since August 2021. At the same time, Wildberger remains Labour Director at CECONOMY AG and Chairman of the Management Board (CEO) of Media-Saturn-Holding GmbH.

MediaMarktSaturn

MediaMarktSaturn continues further development of store portfolio: First store in Xpress format in Germany and upgrade of Core format in Italy

MediaMarktSaturn is taking the next step in the further development of its brick-and-mortar business and for an even better customer experience: Europe's leading consumer electronics retailer is opening the first new store in the Xpress format in Germany and presenting the "Look&Feel Evolution" of its Core format in Italy.

MediaMarktSaturn

MediaMarktSaturn honored for high level of customer orientation

MediaMarktSaturn won the "Experience Design" category at the "Customer Centricity World Series Awards". The "Service Design" working method used and the resulting successes of the consumer electronics retailer, which among other things, enables an improvement in the customer journey and customer satisfaction, were evaluated and honored.